Best location for a franchise?
Here’s what we’ve learned from opening hundreds of locations
If you’re considering opening a franchise you’re probably wondering what is the best location for a franchise.
You can be the most motivated business owner in the world, but if the location doesn’t work, you might not see the payoff you were hoping for.
Some of the main factors that go into whether a location is a good fit include:
- The average job size
- The volume of customers
- Whether people are moving to the community
- The disposable income of the community
- Existing competition from other paint companies
A WOW 1 DAY PAINTING franchise opportunity has way less overhead than other franchises like restaurants and we’ve shaken up the multi-billion dollar painting sector with successful franchises across North America.
Learn more about what makes for the best location for a franchise.
The bigger the job, the more you make
Condos tend to have small rooms and smaller job sizes. But bedroom communities have bigger homes with more rooms, backyards and decks, all leading to bigger job sizes. These jobs have the best payoff for the time needed for many of our Franchise Partners.
Population matters
At WOW 1 DAY PAINTING, we like to see our new franchises start with a territory footprint that has a minimum of 300,000 in population. The territory should have densely populated areas (not too rural) and preferably has higher household income and household net worth, relatively speaking.
It’s hard to build a business based solely on painting mansions, there’s going to be plenty of fantastic customers reaching out about smaller jobs like condos or one-off jobs. Being in a populated area to keep growing your customer base is an important factor for opening your paint franchise.
Expanding communities
People tend to paint when they move into a new house, so when there are a lot of new developments and people moving to a community, there’s usually an uptick in business.
Medium-sized cities and communities within an hour's commute to a major metro area are good indicators that people have the disposable income to afford painting services and will continue to grow as people move out of the big cities and into these upcoming communities.
Can residents afford a premium paint service?
We are a premium service brand. We use quality paints, we don’t cut corners and we get the job done on time. But that exceptional customer experience does make us more expensive. Franchise Partners need to evaluate their location to ensure there are enough people who value quality over a cheap job.
How fierce is the competition?
WOW 1 DAY PAINTING is a brand people love, but like so many home services jobs, it comes down to trust, relationships, customer service, recommendations and retention which takes time to build.
We compete with the best paint brands out there, some of which might be well-established in your area. See what comes up if you Google “paint services” in your location. Are people advertising? Have you seen posters or lawn signs in your neighborhood? You might not know how to compete with them now, but when you work with our Franchise Team, they’ll teach you the best ways to overcome and grow your business.
We’re here to support you every step of the way
When you succeed, we succeed. With over 500 O2E franchises opened across North America, we know what it takes to maximize success and overcome struggles…and it’s a lot easier with a franchise team to support you in your journey.
If you’re motivated to start your own business, let’s chat!
